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HomeTechnologyHolly Willoughby’s This Morning outfit: Where to buy

Holly Willoughby’s This Morning outfit: Where to buy


Holly Willoughby and Philip Schofield are back in the swing of all things on This Morning, dishing up the latest news from the sofa after their long summer break.

And there’s no better place to find sartorial inspiration than taking a peek at Holly’s presenting looks. Whether you keep a keen eye on her Instagram outfit hashtag #hwstyle, or regularly tune in to make style notes, Holly’s fashion picks continuously deliver effortless elegance.

Holly is a style icon after our own hearts, too, favouring affordable high street favourites – including LK Bennett, Oasis, Karen Millen, La Redoute and Nobody’s Child, to name just a few.

After a week observing the official mourning period for the Queen, today Holly is back in colour and showcasing her sartorial flair in another one of her favourite high street brands, Ghost.

Opting for a chocolate-hued ditsy floral midi dress, the piece is perfect for investing in your wardrobe for autumn.

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Where is Holly Willoughby’s outfit from and where can I buy it?

Today, Holly is wearing a ditsy floral dress from Ghost. It costs £149 and features a high neck, three-quarter-length sleeves and a midi-length hemline.


Distinguished by a high crew neck, three-quarter-length sleeves, a midi hemline and a structured body, this Ghost dress provides ample coverage for the colder months while still making a style statement. The chocolate-hued ditsy floral finish feels deliciously autumnal, and the gently voluminous skirt will ensure a flattering silhouette.

Buy now

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red magazine in 2020, she revealed that putting together an outfit “hasn’t always come naturally”. She added: “For a long time, I was pretty clueless.” However, her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles, in our opinion.

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Whiteman was previously an assistant to Smith, who is now based in Sydney and expecting her first child.

Smith is often credited with having engineered Holly Willoughby’s transformation to a national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying: ‘I’ve had my kids. I just need to change it up’.”

How does Holly Willoughby do her hair?

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Peksah has said she’s used on the presenter’s hair include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£29,

Willoughby is also a Garnier Nutrisse ambassador and shared a clip of herself dying her own hair, using the Natural Baby Blonde shade from the range, during lockdown, if you want to achieve the same shade.

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in southwest London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.

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